As live and virtual meeting attendance are predicted to grow, meeting professionals are showing a renewed focus on attendee engagement.
The latest installment of the quarterly special report indicates continued intelligent growth in the industry with meeting professionals showing a renewed focus on attendee “wants” – big-name speakers, entertainment and shoulder days – and going beyond “needs” as they strive to do much more with just a little more.
Key findings include the following:
- 72 percent of meeting professionals expect overall business conditions to improve in the near future—up from the 65 percent reported one year ago.
- Only 17 percent of respondents are doing nothing to plan for the communication styles of the numerous generations of attendees; 40 percent comprehensively tailor planning for every event with this challenge in mind.
- Live and virtual attendance are predicted to grow, according to 62 percent and 57 percent of respondents, respectively.
To view the full report, visit www.mpiweb.org/meetingsoutlook. A printed copy is included in the August 2015 issue of MPI’s award-winning magazine, The Meeting Professional as well.
Meetings Outlook presents future industry trends and predictions from MPI members, including meeting professionals on MPI’s Business Research Panel. Every quarter, research firm Association Insights surveys the panel, asking a short series of quantitative questions related to the economy and a qualitative question regarding the individual’s professional outlook. Phone interviews are also conducted with randomly selected MPI members. The report provides a quarterly tracking of current business conditions and future outlooks.