Our reliable partner Different hotel – Eurotel lanaken – you’ll love it


Eurotel Lanaken has been a trusted address in Maasland, the heart of the Euro region, for many years. The hotel is situated in the countryside, across from one of the gateways to the Hoge Kempen National Park. Eurotel Lanaken is only 6 km from Maastricht (Netherlands).
Meet different.
Eurotel Lanaken has four meeting rooms which you can arrange according to your own wishes. All the meeting facilities are present. You can organize your meeting entirely by yourself.
Spice up your meeting with Bilzen mysteries. Let yourself be carried away by the past of the castle of Alden Biesen. Your guide, the latest owner of the castle, will lead the way through the area. He will reveal the biggest secrets  one by one.
Mister van Biesen and Eurotel Lanaken are waiting for you…

More info? click here.


Hocht meeting zaal - Eurotel

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Interview with Tiziana Russi from Different Hotels.


Before we start with the story of Different hotels, can you please give us more information about yourself?

Tiziana studied office management but got inspired by her uncle who worked for the hotel chain Sol y Meliá in Spain and came back with amazing stories which inspired her to look for a job in hotel management / sales.

She started her career as a business development executive in 2010.  Every time she passed by the Carbon hotel in Genk, she said; I want to work there, and after a while her dream came true. Since 2013 she joined the Different Hotels sales team.  As from August 2016 she is the leading lady of the sales & marketing team where she can express her passion for sales!

Different Hotels distinguish itself from other hotel groups by a different strategy. Can you explain this strategy?

As a national hotel group Different Hotels is working hard to become top of mind in the MICE sector. The hotel group differentiates itself by focusing on the personal experience of each guest. All hotels are different, unique, with a different approach which makes it really interesting to offer the right hotel for the right client. In this way Different hotels creates trust and interaction with their guests.

Different Hotels wants to become the employer of the year in 2020. Therefore they started the campaign internally in 2016. Their goal is to achieve more guest ambassadors and most of all happy returning guests. “Happy When You Are” that is where Different Hotels stands for.

Different Hotels also differentiates itself from other hotel groups by unique marketing campaigns. Last year for example, they opened the we had a pop-up castle Pietersheim at Lanaken. In 2017 they released the campaign “Win a hotel” by giving the chance to their guests to win the YUP Hotel Hasselt for one night.  Excited for what will be next? Stay updated and follow Different Hotels.

What will 2017 look like for Different Hotels?

The German market will be the next MICE focus of Different Hotels.  Besides approaching the German market, another aim is creating partnerships. Not only with partners locally like restaurants or bike rentals, but also with companies that are in line with their philosophy, experience and personal attention. Tiziana Russi


Tiziana Russi

Head of sales & Marketing @Different Hotels


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Yannick Hammel, THE partner for hospitality and events!


Read the latest interview of MPI-Belgium, Yannick Hammel from Mise en Place Belgium.

Yannick, can you tell us more about yourself?

Yannick is born in Brasschaat (northern part of Antwerp) and moved to the beautiful city of Ghent for his studies. He studied journalism at the Artevelde Hogeschool. Yannick has a great passion for football and tennis and was a tennis teacher for more than 7 years. Unfortunately he couldn’t combine his passion as a teacher with his current job at Mise en Place.


Would you like to share more information about your professional career?

When Yannick was studying in Ghent he joined Mise en Place as a (job)student. The company gave him the opportunity to grow and to receive more responsibilities and started in 2014 with his first full time job as a Project Manager in the region of Antwerp.
More than 2 years later he received a new offer to become the commercial manager of Mise en Place Antwerp, Limburg and Brussels. And also to become the Commercial manager for  the Servicecenter 4Hospitality for the HotelloTOP Belgium event. He was attracted by the challenge and accepted the offer.
NB: Servicecenter 4Hospitality and Mise en Place have the same CEO, Charlie Van Gogh but are two separate companies.  Both their Headquarters are based in Maastricht (The Netherlands).


How are you looking forward to the upcoming edition of Hotellotop and can give us more insight information about this event?

This year will be the 4th edition of HotelloTOP Belgium. Each year we invite almost 1500 alumni of hotel management schools in Belgium. This event is born in the Netherlands and really quickly they noticed that the Belgium market requested the same alumni platform. Last year’s edition on 22nd March 2016 was influenced unfortunately by the terroristic attacks of Brussels. This year is an important year according to Yannick. Edition of 2017 is a preparation to make the event even bigger next year. In 2018 HotelloTOP Belgium will celebrate its  5th anniversary.
Yannick is convinced that the future of the Belgian MICE industry is going up again but we still have to face a lot of challenges but the opportunities are out there!2d88621

Yannick Hammel, synergy creator @Mise en Place & HotelloTOP Belgium

Commercial Manager

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Interview Benoit Froment – Brussels MICE day, Meetaxis

Welcome Benoit Froment from Meetaxis in our second interview of MPI Belgium.

Benoit, can you tell us more about yourself ?

Benoit is born in Namur and when he was a little boy, his father got a job in Bolivia and they moved with the entire family to South-America. During 4 years he lived in Bolivia, where he learned Spanish and French. Unfortunately, they had to leave due to altitude sickness of his twin brother and mother as their house was situated 4000 meter above sea level.
Back in Belgium, Benoit studied art, but never got a job in this se

ctor however his passion for art remained until now he still visits exhibitions worldwide. He continued to study political science and finished at the Solvay Business School where he choose for marketing.


Would you like to share more information about your professional career?

Benoit started his career directly in the exhibitions ‘sector’. He organized the ‘baby & future mother’ exhibition in Belgium and expanded the formule for his former employer to other cities in Belgium and abroad to Spain, all over the country.
In 2000 Benoit started to organize EMIF in Belgium from 200 exhibitors for the first edition until 650 exhibitors to last edition with 6000 visitors in 2007. A huge success!
From 2008 –  he started his own company focused on marketing and exhibitions for the MICE industry and launched the Meetopolis concept during 4 years.
A part from his job, to keep fit and de-stressed, he plays badminton and volleyball.


Why have you started with The Brussels & Global MICE Day?

Very simple, Benoit replied. Due to a high demand and since EMIF no other concept has replaced this exhibition, there was really a need for something new.


Last year 2016 was the first edition of the Brussel MICE Day, how are you looking forward to the upcoming edition?

We have a lot of international destinations, more than national destinations which means there is a huge interest from abroad.  We still receive demands from exhibitors to join, which is great. We aim to have around 400/500 trade visitors and 154 exhibitors. We have learned from the previous edition and we improved the second edition for the upcoming year.


If we have a look in the future, how does your future looks like?

On professional level, more new concepts will be launched, he didn’t want to tell more, please keep us posted. We are curious!

On the personal level, his passion for art remained and he would love to move to Barcelona in the upcoming years.



To close the interview Benoit would like to share the following slogans with us:

A big portion of ‘courage’

Don’t be afraid to fail
Take one step at the time

Thank you very much Benoit Froment


Project Leader & Organizer


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Belgium Chapter received MPI RISE Award in Atlantic City


MPI Belgium is proud to announce that it has received its first award! As the recipient of this year’s RISE (Recognizing Industry Success and Excellence) Award for “Marketplace Excellence”, the chapter was honored at the annual MPI RISE Awards Presentation and Luncheon during the association’s 2016 World Education Congress (WEC) in Atlantic City.

“Congratulations to the 2016 RISE Awards recipients,” said Paul Van Deventer, president and CEO of MPI. “We salute each of these leaders who were nominated by their peers for outstanding contributions and performance. Their achievements will be recognized within our global community for years to come.”

The RISE Award for Marketplace Excellence was presented to the MPI Belgium Chapter for providing exceptional business exchanges for its members. The chapter approached its annual BE Conference differently, including sponsors and partners in the planning process and during the event. Their new approach helped elevate the connection between attendees and their partners and created business opportunities between their members. Since the successful conference, MPI Belgium has also seen growth in its chapter involvement from its members.

Word from the Chapter leaders

We are so proud to receive the global MPI RISE Award for Marketplace Excellence at #WEC16. Due to the hard work of our team of MICE Professionals and the support of our members, partners and sponsors, MPI Belgium is stronger than before.

This award is our motivation to grow to an even larger community, to raise brand awareness and to get more volunteers involved.

Members, volunteers, stakeholders, MPI HQ, MPI Foundation, friends and family thank you for your support, your patience and recognition.

About MPI Belgium

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MPI Belgium elects new President at #GMID16


During #GMID16, MPI Belgium President Pieter Allaerts passed the torch to Mariska Kesteloo.

The article below was written and first appeared on Mice Magazine.

“The last five years, I have held several positions on the board of MPI, from organizing ‘educationals’ and networking get-togethers up to the presidency. A responsibility I gladly took during the last two years. According to the statutes of MPI the presidency lasts only a two-year term, and mine ends now. Consequently, I will step aside and hand over the president’s seat to new talent,” says Pieter Allaerts.

“For me it’s a challenge to follow in the footsteps of Peter,” said Mariska Kesteloo. “He has done a lot of preparatory work. We can now focus on strategy and entering into partnerships with other organizations that are active in Belgium.”

“As ‘Past President’ I will remain involved with MPI and continue to give my full support and advice so that our rapidly growing organization can continue to prosper,” Pieter Allaerts adds. “This way, no experience is lost. After all, continuity is important.”

Newly elected MPI president Mariska Kesteloo has set herself three goals already. To clearly position MPI on the market in Belgium, to increase the number of members and to grow the number of board members. “The latter, I want to strongly emphasize. During my time on the board, I learned a lot, my network has grown and moreover you sit on top of the new trends. I would like to convey this message to potential board members in order to attract new candidates to achieve even more in the near future.”

On the agenda for the coming year 2016-2017 plenty of activity is already taking shape: working sessions with other partners and the organization of shorter but more qualitative events. Education, of course, remains the main pillar of MPI.


#GMID16 Post-event Documents



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Post-event Summary: Sustainable Purchasing & Communication


On 14 April 2016, MPI Belgium celebrated the first ever Global Meetings Industry Day in the citycenter of Brussels. The day started out with our Meetings Go Green workshop on sustainable purchasing & zero-waste communication. During the afternoon, our focus shifted to the topic of communication on a larger scale.

The information below relates only to the Meetings Go Green workshop held during #GMID16

Event Outline

Prevention is better than cure. Reusable, edible or biodegradable plates and cups, recycled packaging … Our third “Meetings Go Green” workshop explored how to create and implement sustainable purchasing decisions to reduce the negative environmental impact of your events.

The implementation of a greener purchasing programme reduces the burden on the environment, while at the same time benefiting your business by reducing costs. It’s also great CSR, you give attendees “green” products and environmentally conscious businesses.

Click on the links to open the presentation.

Event photos

  • All those who participated in #GMID16 received a personal coupon code to purchase photos. Missed the code? Contact our team to retrieve it.

Interview with Fiona Pelham


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Unity makes strengt – L’union fait la force


It is with a heavy heart that we learned of the terrorist attacks on Tuesday. These attacks are not only a threat to our industry, but more importantly they represent a threat to our way of life and our freedoms.

We wish to express our concern for all our members and hope you are all safe and well. Our thoughts are with the victims and their close ones, we wish to extend our sincere feelings of sympathy to all those affected.

A difficult time lies ahead for the heart of Europe and our country’s image will continue to suffer heavily. As a community, let’s work together with determination to show our international colleagues why they should continue meeting in and travelling to the center of Europe. Let is join forces to shed a positive light on the diversity of our local communities.

Pieter Allaerts, Mariska Kesteloo, Mieke Barbé, Gemmeke de Jongh, Geraldine Huybrechts, Kim Vandevoorde, Martijn Reinhold

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Where will you be during the first ever Global Meetings Industry Day?


The MPI Belgium Chapter is holding an event in conjunction with the Global Meetings Industry Day (GMID) on April 14. Come to the center of Brussels for a morning workshop to grow your knowledge on sustainable purchasing & zero-waste communication, and an afternoon with talks from thought leaders in the field.

In 2016, MPI Belgium’s annual BE Conference is being held on the first ever Global Meetings Industry Day. The volunteer leaders have planned an exciting full day event where communication, interaction and sustainability are central. Attendees will leave #GMID16 Belgium with new ideas, inspiration and new contacts.

Registration open

Top content

The morning of #GMID16 will cover a range of initiatives and ideas for zero-waste communication and purchasing policies in the form of a workshop. During the afternoon, our focus will shift to the topic of communication on a larger scale. Top speakers will address the audience:

  • Inspiring Opening Address by Alexandre Bodart Pinto
  • Presenting & Public Speaking (Title tbc) by Lars Sudmann
  • Stimulating Conversation: How To Get People Talking by Jeffer London
  • Cultural Differences and Diversity When Doing Business Internationally by Chris Smit
  • Sushi instead of steak please: Gender intellegence for meeting profs by Michèle Mees
  • Address by MPI international chair Fiona Pelham

Speakers during the morning session on smart purchasing & zero waste communication include:


VP Education, Mieke Barbé, explains the meetovation concept that will be used at the event. “The European Meetings & Events Conference (EMEC) which took place in Copenhagen earlier this month implemented the meetovation concept from A-Z. Our colleagues at MPI Denmark inspired us to share this recently developed meeting design concept in Belgium. Those attending GMID will experience local inspiration, responsible thinking, active involvement and an effective physical setting.”

Event StoryBoard Canvas

Martijn Timmermans and Tim Corporaal will introduce attendees to the Event StoryBoard Canvas (ESBC) concept. By implemeting this event design tool, MPI Belgium will let the #GMID16 participants co-create the 2017 BE Conference. The ESCB canvas will help MPI Belgium step into the audience’s shoes and together they’ll design the customer journey for the next BE conference through their eyes. By using simple techniques, the ESBC stimulates the design of tailor made events in just 5 steps.

ESB TEDxBinnenhof Full Small


The Global Meetings Industry Day

The Global Meetings Industry Day (GMID) is fast approaching and builds on the success of the “North America Meeting Industry Day”.  It’s for the first time that the Meetings Mean Business Coalition is working with partners all over the world to showcase the real impact that business meetings, conferences, exhibitions and more have on people, business and communities.

“When first hearing about GMID, I brought the idea of organizing an event back to the board,” said Pieter Allaerts, President of MPI Belgium. “Given the headquarters of Meeting Professionals International (MPI) is on the Board of Directors of the coalition, everyone in our Belgium Chapter agreed we had to do something special.”

So where will you be on April 14th?

  • When?: 14 April 2016, from 9:00 – 18:45.
  • Where? Brussels Information Point – bip.brussels, Koningsstraat 2-4, 1000 Brussel
  • Tickets can be bought for a full day, morning only, or afternoon only.
  • More information: http://beconf.com
  • Meetings Mean Business Coalition: http://www.meetingsmeanbusiness.com/

Register now

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Awareness and communication are key in preventing organic food waste

When we meet, we eat. Our Chapter welcomed almost 40 participants at the”Reducing and sorting food waste” workshop in Brussels on 1 March. This workshop is the second event in our Meetings Go Green programme.


In this article we highlight how to avoid food waste before your event by tackling the issue of no-shows, and what you can do with leftovers.

Raising awareness

It is clear that no-shows are still a major issue in our industry and the first step to undertake is to raise awareness. In 2009, MPI Belgium was one of three initiators of the “Don’t Spoil the Party” initiative together with ACC Belgium and EMA Society. The initiative created a video which highlights the issue of no-shows and food waste, and encourages organizers to use the ”Spoilman”-logo on their invitation.  

Communication is key

Even when pre-registration is required, the number of no-show is still between 10-30% (roughly estimated % of no-shows, based on numbers shared at the workshop). Time to optimise our attendee registration and communication! In your registration form, let people indicate which food functions they will be attending (Welcome coffee, Lunch, Drinks reception) and don’t forget to ask about dietary restrictions.

Before your event, send attendees a personalized reminder about the food functions they signed up for and ask them to inform you if they are no longer able to attend one of the activities. If you’re dealing with a smaller group, why not send out an SMS or What’s App Broadcast campaign.

Make sure your registration system allows attendees to edit their registration information close to the event, and keep reminding attendees about “Don’t spoil the party” throughout your event communications.

During your event, use an online check-in system so you can track how many people are in the venue. Give the latest update to the caterer and don’t forget to mention those with dietary requirements. To keep raising awareness, take and share photos of the organic waste at your event during and after the event.

After the event, analyse who didn’t show up and communicate with them directly. Send them a follow-up message and add them on your (private) “flagged list” so you can get in touch with them next time they register.

Analysing the demographics of your no-shows will give you an idea of who is more likely not to attend; and by looking at historical patterns of how different demographics actually consume at food functions, you can adjust the amount of food being served.


It is clear from the numbers that no-shows increase when an event is free to attend, even when pre-registration is required. MPI Belgium struggled with this, and has implemented a “no-show fine” for free events. By combining a penalty fee and reminding attendees of regularly, numbers of no-shows have dropped exponentially.

Don’t spoil

In our sector it is most likely to always have food waste at the end of the day. So start to think about implementing initiatives such as a ‘doggy bag’ for attendees, and look for your local FSE network and local donation opportunities. To reduce the non-organic waste from your catering, look for initiatives such as edible serving cups.

The MPI Belgium Chapter is currently talking with food surplus entrepreneurs and zero waste initiatives to continue reducing the negative environmental impact of their Chapter events. Join the Global Meetings Industry Day Belgium on 14/04 in Brussels to learn more.

Find out more about Meetings Go Green, and contact VP Education Mieke Barbé with your best practices, favorite initiatives and suppliers. Follow her Pinterest boards on Event Catering and Event Zero-waste & Sustainability for inspiration.
This article was written for the MPI in Europe blog, by our VP Education

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